Gaining the Technology Leadership Edge, Episode #80

Unlocking the Secrets of Employee Happiness and Success

Show Notes

About the Guest(s):

Richard Clarke is the visionary co-founder of SecretSource, a tech agency known for its groundbreaking approach to employee satisfaction and client service. Richard’s professional journey spans over a decade, including a pivotal five-year stint managing IT teams in India. His mission to blend employee happiness with client success has led to a thriving workplace with a remarkable 90% retention rate. Richard has redefined what it means to create a tech agency where innovation and well-being go hand in hand.

Episode Summary:

In this enlightening episode of “Gaining the Technology Leadership Edge,” host Mike sits down with Richard Clarke, co-founder of SecretSource, to explore the intertwined dynamics of employee happiness and client satisfaction. Richard shares his transformative journey from running IT teams in India to building a thriving tech agency in the Canary Islands. His focus on creating a collaborative and happy work environment has led to significant improvements in software development and client relationships.

The discussion delves into the core strategies that make SecretSource stand out in the competitive tech market. Emphasizing psychological safety, Richard reveals how his company fostered an inclusive culture where developers feel comfortable speaking up, leading to better project outcomes and higher client satisfaction. They also touch on the importance of personalized career development plans, flexible work environments, and creating a sense of community among remote teams. Richard’s unique insights offer a fresh perspective on leadership, retention, and the future of tech work culture.

Key Takeaways:

  • Psychological Safety: Creating a work environment where employees feel safe to express ideas and concerns boosts both morale and innovation.
  • Community Building: Using channels like Slack to maintain a sense of community among remote workers can significantly improve employee connection and satisfaction.
  • Flexible Career Development: Personalized career paths and regular review meetings help employees see their growth within the company, catering to different needs based on age and personal circumstances.
  • Client and Team Alignment: Ensuring both client and internal teams work closely and communicate openly can lead to higher quality project outcomes and better client relationships.
  • Trust and Autonomy: Allowing employees to work autonomously and trusting them with responsibilities fosters a more productive and positive work environment.

Notable Quotes:

  1. “The happier our staff were, the better the software we’d build, and that’s where we started.” — Richard Clarke
  2. “It was at that point that we realized that making people happy at work is more than just having fun, more than just the perks, more than just the pizzas, the foosball table.” — Richard Clarke
  3. “Look after your team, they’ll be happier. That’s what I’ve found.” — Richard Clarke
  4. “Everybody’s different, and everybody has different needs.” — Richard Clarke
  5. “If you try and make everybody come in at 09:00 and leave at 05:00 it suits 25% of the people and doesn’t suit 75% of the people.” — Richard Clarke

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Episode Details

Building Better Software by Focusing on Employee Happiness: Insights from Richard Clarke of SecretSource

Key Takeaways

  • Employee-centric culture often leads to superior software quality and innovation.
  • Emphasizing psychological safety and team collaboration cultivates a thriving work environment.
  • Balancing staff happiness with client expectations is crucial for long-term business success.

The tech industry often emphasizes productivity and client satisfaction as the bedrocks of business success. However, Richard Clarke, Co-founder of SecretSource, offers a compelling perspective that shifts the focus from clients to employees. This transcript from an insightful discussion between Richard and Mike uncovers the secrets behind SecretSource’s unique approach to creating a thriving tech agency, highlighting the interdependence of employee well-being and software excellence.

Employee-Centric Culture: A Paradigm Shift for Better Software

Richard Clarke’s journey toward establishing SecretSource began with a pivotal realization. After spending five years managing IT teams in India, Richard noticed a fundamental flaw in the traditional model of building software.

“Everyone thinks the way to build the best software is to just get the best software developers and chuck them in a room together,” Richard shares. “But it’s more than that.”

His approach involved fostering friendships among developers, encouraging collaboration, and investing in their happiness. This groundwork resulted in a workforce that was more engaged and, consequently, produced higher-quality software.

The core philosophy at SecretSource is that happy employees lead to exceptional outcomes. Richard elaborates:

“We believe that the happier our staff were, the better the software we’d build.”

This vision is rooted in practical measures that go beyond superficial perks like free breakfasts and beers. Instead, it involves creating an environment where employees feel safe, included, autonomous, driven by purpose, and afforded growth opportunities.

The Pillars of Employee Happiness: Beyond Perks and Play

Creating a workplace where employees are genuinely happy requires digging deeper than surface-level benefits. Based on the U.S. Surgeon General’s recommendations, Richard categorizes employee happiness into five key pillars: safety, community, autonomy, purpose, and growth. Each of these elements contributes to a thriving and productive work environment.

Safety: A Foundational Necessity

Employees must feel secure physically, financially, and psychologically. Richard emphasizes:

“They need to feel that they can speak up, they can ask questions, challenge other people, all without fear of being criticized.”

This psychological safety ensures that team members are open and honest, which leads to better idea-sharing and problem-solving.

Community: Fostering Team Spirit

Creating a sense of community is crucial. Richard discovered that simply sharing office space and perks wasn’t enough. Employees needed to feel part of a cohesive team working towards a common goal.

During the pandemic lockdown, the sense of community was threatened as teams shifted to remote work. Richard tackled this by initiating Slack channels for various interests such as football, movies, and even dad jokes. He explains:

“Everyone just started congregating to those groups if they were interested, and they stopped reporting that they felt disconnected from the company.”

Autonomy: Empowerment Through Trust

Giving employees the autonomy to work how they want fosters responsibility and ownership. As Mike concurs:

“When I stepped back and let my staff do what I hired them to do… it just didn’t work.”

Allowing freedom and showing trust encourages innovation and reduces managerial friction.

Balancing Staff Happiness with Client Satisfaction

Maintaining a balance between employee happiness and client demands can be intricate. Richard recounts a time when focusing solely on client satisfaction resulted in employee dissatisfaction, thereby affecting overall performance.

“We were so focused on making our clients happy that we were making our team work overtime… and it didn’t make our clients happy because our team wasn’t happy.”

This served as a profound lesson that employee well-being and client satisfaction are not mutually exclusive but rather interdependent. A harmonious balance ensures sustainable success and superior outcomes.

Managing Expectations with Clients

Effective client communication and expectation management are central to SecretSource’s successful operations. Richard mentions:

“We never have clients complaining about something being late or over budget because they talk about it weeks before it becomes a problem.”

This approach not only satisfies clients but also prevents undue pressure on employees, creating a more stable and productive work environment.

Career Paths and Personal Development: Tailoring Growth Opportunities

SecretSource’s commitment to individual growth is illustrated through their structured career development plans. Recognizing that different employees have unique aspirations, the company has developed a clear progression matrix covering areas like technical skills, leadership, and communication.

“Junior, intermediate, senior…split over five or six levels so people can see what they need to do to progress.”

Half-yearly meetings with line managers ensure that employees are on track with their personal development plans, addressing specific areas for improvement and aligning their growth with the company’s goals.

This personalized approach fosters long-term loyalty and professional satisfaction, although Richard acknowledges that career growth is not a one-size-fits-all solution.

“50% of the staff said they didn’t want to leave. They were quite happy not having a career.”

For the other half, having clear progression paths made a significant difference, underscoring the importance of flexibility in addressing diverse needs within the workforce.


The insights shared by Richard Clarke from SecretSource underscore a transformative approach to business success in the tech industry. By centering employee happiness, fostering psychological safety, and ensuring clear communication and growth pathways, SecretSource creates a harmonious balance that benefits both clients and staff. This model offers valuable lessons for businesses aiming to thrive in a competitive market while keeping their workforce engaged and motivated.

Contact Information for Richard Clarke

Timestamp Summary
0:00 Building Better Software Through Employee Happiness
2:59 The Importance of Employee Happiness for Business Success
7:57 Career Development and Team Focus in Tech Agency
10:08 Managing Client Expectations and Team Morale in Software Development
13:39 The Importance of Psychological Safety in Project Success
17:07 Creating Virtual Social Spaces to Combat Remote Work Isolation
20:26 Leadership, Trust, and Employee Retention Insights