Gaining the Technology Leadership Edge, Episode #13
Tech Strategy with Eugene Schafronsky
Show Notes
About The Guest(s):
Eugene Schafronsky is the Head of Strategy at ThinkTom, a technology company that focuses on modernizing and optimizing organizational bottom lines and user experiences. With a background in business and technology, Eugene works with insurance providers and carriers to revolutionize the way insurance products are consumed and sold.
Summary:
Eugene Schafronsky, the Head of Strategy at ThinkTom, discusses the need for insurance companies to adapt to changing consumer behaviors and preferences. He emphasizes the importance of providing personalized and user-friendly experiences to customers, while also streamlining processes for insurance advisors and carriers. Eugene explains how technology, specifically no-code platforms and artificial intelligence, can be used to automate and improve the underwriting process, resulting in faster turnaround times and increased revenue for insurance companies.
Key Takeaways:
- Insurance companies need to adapt to changing consumer behaviors and preferences by providing personalized and user-friendly experiences.
- No-code platforms allow business experts to create and update solutions without relying on IT resources, resulting in increased agility and efficiency.
- Artificial intelligence can be used to automate the underwriting process, reducing the time it takes to assess risk and approve applications.
- Personalization and data analysis are key to improving customer experiences and reducing uncertainty in the insurance industry.
Quotes:
- “We need to get the solutions closer to people and provide them with the tools to consume insurance products in the way they prefer.” – Eugene Schaffronsky
- “No-code platforms allow business experts to create personalized journeys for customers without relying on IT resources.” – Eugene Schaffronsky
- “Artificial intelligence can automate the underwriting process, reducing turnaround times and increasing revenue for insurance companies.” – Eugene Schaffronsky
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Episode Details
Gaining the Technology Leadership Edge: Modernizing the Insurance Industry
Welcome to Gaining the Technology Leadership Edge, a podcast exploring the latest trends, strategies, and insights in technology leadership. In today’s episode, we have Eugene Shafronsky, the Head of Strategy at Thinkdom, discussing the modernization of the insurance industry through the use of technology. Eugene emphasizes the need to adapt to changing consumer preferences and the importance of providing personalized experiences. He also highlights the role of automation and artificial intelligence (AI) in streamlining processes and improving efficiency. Let’s dive deeper into these themes and explore their implications for the insurance industry.
Personalization and Consumer Experience
Eugene recognizes the shift in consumer behavior and the need for insurance companies to adapt to these changes. He states, “People have a tendency to consume today in a different way than they used to consume 20, 30, 40 years ago.” He emphasizes the importance of providing solutions that align with how people prefer to consume today. This means offering online platforms and tools that allow customers to research and choose the way they want to consume insurance products.
To achieve this, Eugene suggests leveraging no-code platforms, which enable business experts to create personalized journeys for customers without relying on IT resources. He explains, “No-code technology allows someone who is not necessarily a technology expert to create a very unique and personalized journey for someone else.” This empowers business experts to design and optimize the customer experience without the need for extensive IT involvement.
Agility and Automation
In the quest for modernization, agility plays a crucial role. Eugene highlights the importance of agility in the insurance industry, stating, “Agility allows organizations to monitor much more frequently and effectively what they do.” By adopting agile methodologies and leveraging automation tools, insurance companies can streamline their processes and respond quickly to changing market demands.
Eugene recommends utilizing automation in the underwriting process, which traditionally has been time-consuming and complex. He explains, “Automation of the risk assessment and underwriting is the key because that’s the longest process and traditionally, over the history of insurance, that’s where it took the longest time.” By automating routine tasks and leveraging AI, insurance companies can accelerate the underwriting process, reduce costs, and provide faster service to customers.
The Power of Data and AI
Data and AI are transforming the insurance industry, enabling companies to make more informed decisions and improve risk assessment. Eugene emphasizes the importance of collecting relevant data and using it effectively. He advises insurance companies to focus on the data they need to make the best possible decisions, rather than trying to gather all available data. He states, “You don’t need all the data, you only need the data you need.”
AI plays a significant role in analyzing data and identifying patterns and trends. Eugene explains, “Machine learning and deep learning can allow you to monitor your data instantly and provide alerts, trends, and outliers.” By leveraging AI, insurance companies can detect fraud, identify customer preferences, and make accurate predictions. This enables them to personalize their offerings, improve customer satisfaction, and mitigate risks.
Implications and Future Outlook
The modernization of the insurance industry through technology has far-reaching implications. By embracing personalization, automation, and AI, insurance companies can enhance the customer experience, increase efficiency, and drive profitability. The shift towards digital platforms and tools allows customers to research and purchase insurance products in a way that suits their preferences. This not only improves customer satisfaction but also enables insurance companies to attract and retain customers in a highly competitive market.
Furthermore, automation and AI streamline processes, reducing costs and improving accuracy. Insurance companies can process applications faster, resulting in quicker payouts for agents and a more efficient underwriting process. The ability to analyze vast amounts of data and leverage AI algorithms enables insurance companies to make data-driven decisions, identify risks, and optimize pricing structures.
Looking ahead, the insurance industry will continue to evolve as technology advances. The integration of emerging technologies such as blockchain and Internet of Things (IoT) will further transform the industry, enabling real-time data collection and enhancing risk assessment. Insurance companies that embrace these technologies and prioritize customer-centric approaches will gain a competitive edge in the market.
In conclusion, the modernization of the insurance industry through technology is essential for staying ahead in today’s rapidly changing landscape. Personalization, automation, and AI are key drivers of this transformation, enabling insurance companies to provide tailored experiences, streamline processes, and make data-driven decisions. By embracing these technologies, insurance companies can enhance customer satisfaction, increase efficiency, and drive profitability. The future of the insurance industry lies in leveraging technology to meet the evolving needs of customers and adapt to the digital age.
Contact Information for Eugene Shafronsky
Website: thinktum.ai
Timestamp | Summary |
---|---|
0:00:00 | Introduction |
0:01:05 | Eugene’s role as head of strategy at thinkdom |
0:02:09 | Changing consumption patterns in the insurance industry |
0:03:38 | Utilizing technology to modernize and improve the insurance process |
0:05:40 | The importance of technology as an accelerator for revenue and profit |
0:08:51 | Overcoming resistance to technology adoption |
0:10:53 | The role of automation in underwriting processes |
0:18:47 | The benefits of AI in personalizing insurance processes |
0:24:04 | Differentiating between symbolic AI and real AI |
0:26:47 | The importance of personalization and trust in the insurance industry |
0:30:10 | Using technology to detect fraud and protect businesses |
0:33:58 | Where to find Eugene and ThinkTom AI |