Gaining the Technology Leadership Edge, Episode #85

Ex-Employee Warns Us About Cybersecurity’s Dark Reality

Show Notes

About the Guest(s):

Jon Waldman is the co-founder of SBS Cybersecurity, a pioneering company in the field of information assurance and cybersecurity. With a master’s degree in Information Assurance from Dakota State University, Jon has played a crucial role in evolving SBS from a small team of college classmates into a comprehensive cybersecurity service provider. Under his leadership, SBS Cybersecurity has grown to employ over 90 staff members across 27 states, serving more than 1300 organizations.

Episode Summary:

In this engaging episode, Mike interviews Jon Waldman, co-founder of SBS Cybersecurity, as they delve into the ambitious journey from humble beginnings to a recognized player on the Inc. 5000 list. John shares how his company’s roots in Dakota State University laid the foundation for a successful launch into the cybersecurity industry, navigating challenges and fostering a unique company culture grounded in people-first principles.

The conversation pivots around the bootsrapped growth trajectory of SBS Cybersecurity, emphasizing the transformative power of prioritizing employee satisfaction to drive customer success. Jon elaborates on the pressing importance of cybersecurity in today’s digital economy, and how SBS innovates by empowering organizations to make informed cybersecurity decisions. From overcoming initial marketing hurdles to adopting remote work culture post-acquisition, Jon offers valuable insights into scaling a business without compromising core values.

Key Takeaways:

  • People First Culture: SBS emphasizes a people-first culture, fostering satisfied employees who ensure exceptional customer service, resulting in business success.
  • Bootstrapped Growth: Jon’s experience highlights the challenges and triumphs of growing a business organically, without external investments.
  • Cybersecurity as a Business Function: Jon explains the critical need for businesses to treat cybersecurity as an integral part of their operations, not just a technical necessity.
  • Adaptation and Evolution: Successfully transitioning from a college project to a leading cybersecurity firm involved learning, adapting to industry changes, and cultivating strong partnerships.
  • Empowering Decisions: SBS focuses on providing its clients with the tools and understanding to proactively manage cybersecurity risks, positioning itself as a partner rather than just a service provider.

Notable Quotes:

  • “Our philosophy is that if you take great care of your people, they’re going to take great care of your customers.”
  • “Banks are technology companies that provide banking services to their customers.”
  • “Our goal is to partner with our clients so that it’s not a service provider-customer relationship, but more of a partnership.”
  • “The philosophy is education. We’re willing to and excited about telling what’s going on in the world of cybersecurity.”
  • “For SBS, to last beyond my partner in my lifetime would be tremendous.”

Watch Episode #85 on YouTube

Subscribe on YouTube

Episode Details

From Garage to Cybersecurity Giant: Lessons in Growth and Innovation

Key Takeaways

  • Employee Empowerment is Paramount: Successfully scaling a business involves prioritizing employees’ satisfaction, which inherently enhances customer experience.
  • The Unique Journey of SBS Cybersecurity: From a collaborative start among college classmates, SBS Cybersecurity has evolved into a trusted powerhouse with a diverse clientele spanning multiple industries.
  • Continuous Adaptation and Innovation: Emphasizing the importance of adaptability in an ever-evolving cybersecurity landscape, leaders must view their organizations as technology companies to remain resilient.

Building a Business on Employee Empowerment

A significant theme within the transcript is the importance of putting people first—whether they are employees or customers. Jon Waldman, co-founder of SBS Cybersecurity, passionately notes how his company thrives by treating its people well. “Our philosophy is that if you take great care of your people, they’re going to take great care of your customers,” Jon emphasizes. This approach is not merely a matter of good business practice; it carries broader implications for corporate culture in the tech industry.

A people-first mindset shifts the paradigm from profit-driven strategies to a more balanced approach where employee satisfaction and customer loyalty drive growth organically. This ideology challenges the often profit-centric focus of many tech organizations, promoting a more sustainable and ethically aligned business model. “People that like what they do tend to take really good care of their customers,” Jon adds, reinforcing that a happy workplace produces a ripple effect reaching all stakeholders.

Harnessing The Unique Journey of SBS Cybersecurity

Another prominent theme arising from the dialogue is SBS Cybersecurity’s humble beginnings and subsequent rise to one of the top cybersecurity firms on the Inc. 5000 list. What started as a “garageband” of IT enthusiasts from Dakota State University, quickly evolved into a formidable cybersecurity entity. Jon reflects, “There were eight members of our first-ever Master’s of Information Assurance program… and we really figured our way around the world of information security.”

The challenges and triumphs described in their journey reveal insights into the nuances of bootstrapping in tech. By initially capitalizing on academic networks and gradually building a tight-knit team, SBS Cybersecurity effectively navigated the challenges of marketing and selling—a common hurdle for many startups. Joining forces with like-minded peers, Jon and his team touched on various sectors, from agriculture to aerospace, highlighting the versatility and adaptability required to sustain and scale a business within tech’s volatile environment.

Continuous Adaptation and Innovation

In the transcript, Jon Waldman underlines the need for constant innovation and adaptation in the cybersecurity field. He posits that every business, regardless of the sector, is a technology company that must harbor cybersecurity practices. “Banks are technology companies that provide banking services to their customers,” Jon expounds, highlighting the essential role technology plays in our daily business operations.

Viewing a business through this lens suggests profound implications for how companies strategize around IT and security. Organizations that embrace this mindset can better anticipate vulnerabilities and are more likely to avoid potential disruptions. They must prepare for various contingencies, considering not just their technological stack, but also their partners and vendors. “If something breaks,” Jon warns, “it doesn’t even have to be your organization that gets hit with ransomware.”

Reflecting on Lessons and Legacy

Within the transcript lies an intricate tapestry of insights into building a sustainable and future-ready organization. The candid conversation between Jon and Mike captures the essence of the evolving tech landscape and emphasizes the importance of adaptive learning and strategic foresight. The conversation repeatedly returned to Jon’s personal philosophy of creating a legacy—building an enduring entity that continues to thrive.

This approach translates well into broader practices within the cybersecurity industry and beyond, serving as a reminder of the importance of addressing not just present-day challenges, but preparing for those yet to come. From modest beginnings to its prominent status, SBS Cybersecurity epitomizes what meticulous planning, continuous learning, and honoring the human element can achieve in a competitive market. The insights shared by Jon and Mike resonate as a clarion call to other tech leaders eager to cultivate a resilient and people-centric corporate environment.

Contact Information for Jon Waldman

Website: https://sbscyber.com/
LinkedIn: linkedin.com/in/jon-waldman-098b081

Timestamp Summary
0:00 Building a Cybersecurity Giant from Humble Beginnings
10:05 Overcoming Startup Challenges and Embracing Remote Work Culture
17:25 Prioritizing People Leads to Business Success
19:30 Empowering Cybersecurity Decisions for Evolving Technology Companies
24:53 Building Legacy and Customer Success in Cybersecurity